Facebook Promotional Strategies You Should Know About
There is a good reason why Facebook is becoming an integral part of any business’s online marketing strategy. Facebook has a lot to offer your business being that it is the largest social network in the world; you will be leaving money on the table if you are not willing to take advantage of it. Millions of real people use this brilliant network, which is why there are so many ways you can actually leverage it to your benefit. So the question is – what would be the best approach towards using Facebook for your business? What are some actions steps you can be taking right now to make the most of this prospect?
Build a Fan Page: It’s amazing how many companies have a hard time making connections on Facebook without even trying to build a fan page. It is very important that you embrace the significance of creating your own Facebook fan page because it will give you a lot more than you can get from a regular profile. There isn’t any limit in terms of how many people can fan you, you’re given great and in-depth statistics about the activities of your fans which can help you figure out whether or not the time you invest is worth it. You need to put forth as much effort as possible to grow your page after you’ve established it. It’s going to take some time for people to find you and fan you but in the end that time will be time well spent.
Facebook is Not a Place to Sell -Social networks are not good places to do direct selling to your contacts. Instead, you use the social network to drive targeted traffic to your website or blog. Instead of sending people to a sales letter, you’re better off having a low key page that presells them. Remember, the people in your network are your "friends", and friends don’t like being sold – they want to be recommended. People on networks like Facebook will respond much better to suggestions rather than sales pitches. As long as you’re tactful and friendly about it, there’s nothing wrong with telling people about your product, blog or website.
Publish Notes: There’s no reason not to use the Notes application on Facebook, which is very easy to use. Notes are another area on Facebook where you can post content, and you can use this for any purpose you want; it’s another useful way to share items with your contacts. Since the search engines index notes as well as other Facebook content, remember to include relevant keywords when you write them. Friend Requests Should be Kept in Check: If you send out a very large number of friend requests, especially if many of them are declined, Facebook may label you a spammer. There’s no doubt that you should grow your network and get to know new people, but do it gradually, in a systematic way. The last thing you’d want is Facebook banning you for spam. In conclusion, from the above article we can clearly see that Facebook is here to stay. So many people are using it now that it’s more than a mere social network, and a kind of virtual universe all its own. Your competitors are almost certainly using Facebook, so if you don’t want to fall behind, you should start taking advantage of it yourself.