PRESS RELEASE #9 JUNE 2010 - WHAT'S MORE ALIVE THAN YOU®

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The second creative call launched by WHAT'S MORE ALIVE THAN YOU® for the creation of a new fashion-art collection was closed on June, 18.

Also this second creative call was welcomed from people worldwide who will have the chance to see their ideas shape up and to provide a fresh perspective to fashion.

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The second creative call launched online by WHAT'S MORE ALIVE THAN YOU® has found a considerable success, thanks also to the participation of Universities partners.

The selection of creative proposals will begin around the end of June, the minimum time required for all projects to come.
In the meanwhile, on the pages of the institutional website WMATY.COM the presentation of the artworks of the first PERMANENT COLLECTION is going on, with projects selected by the first creative call of May 18, 2009.

Another step was taken toward a big dream: to ensure that people from all over the World and of all ages could be the protagonists of the birth of a new fashion-art. with their ideas, their culture and their enthusiasm, Among others, have contributed to the second creative call "FREEDOM":

UNIVERSITIES

- ACCADEMIA DI VENEZIA Venice - Italy
- CIVEC Lisboa - Portugal
- IASI ART UNIVERSITY Iasi - Romania
- NABA Milan - Italy
- HERIOT WATT Edinburgh Great Britain
- DOMUS ACADEMY Milan - Italy
- IUAV Venice - Italy
- ISAD - Milan - Italy
- POLITECNICO CALZATURIERO Venice - italy
- CALIFORNIA COLLEGE OF THE ARTS San Francisco United States
- CHIO LECCA Lima - Peru
- IADE LISBOA Lisboa - Portugal
- IED MODA LAB Milan Italy
- NID New Design Institute Perugia Italy
- FAD INTERNATIONAL Pune - India

MEDIA PARTNER

- ART NOW ONLINE United States
- ARCHITECTURE - Italy
- DESIGNOPHY - Turkey
- DESIGN MAGAZINE South Africa
- PERFECT DAY Great Britain
- REVOLUTIONART South America
- SPOKEN MAGAZINE United States
- WIT MAGAZINE- Italy

TECHNICAL PARTNER

- CRESPI - Italy
- MATERIAL CONNEXION - Italy
- VIBRAM - Italy

The third creative call will be on-air at WMATY.COM next October.

For more informations the WMATY press office is at your disposal.