Diamonds have always symbolized luxury, love, and beauty. These have been worn by men and women in various forms, most common among these being rings, earrings, pendants, necklaces, and hand-wands. Diamond rings have always marked special occasions; be it a wedding, a wedding anniversary, or a birthday. JP Diamonds, a UK based retailer, specializing in making hand crafted rings from diamonds sourced from all over the world, offers customized diamond jewelry made as per the liking of the clients.

JP Diamonds provides the customer the choice of either selecting from the 400 odd designs or give his or her own design. It has a team of experienced hand craftsmen and uses the latest state-of-the-art technology in its Hatton Garden workshop to design the diamond ring that the client wants. After understanding the design, the precious metal in which it is to be made, and the nature of diamonds to be used, an estimated quotation is given to the client. Usually, the metal in which the diamonds are studded is either gold, or platinum, or palladium.

The retailer offers a variety of diamond rings like engagement rings, wedding rings and bands, diamond earrings, diamond pendants, and eternity rings. Engagement rings are offered in round brilliant cut, emerald cut, princess cut, marquise cut, or diamond shoulder. Wedding rings are available either plain, or with diamonds. Eternity rings are given as gifts to mark some very special occasion like the birth of a child, or the first marriage anniversary. These can be made fully studded with stones, or only some part is studded with stones (called half eternity). Engagement, wedding, and eternity rings are usually worn on the same third finger of the left hand. The retailer also has a large collection of brilliantly cut solitaire and multi-stone pendants and earrings. The variety and quality is truly amazing.

JP Diamonds promises competitive rates to the customer for the design of his or her choice. While taking due consideration of the 4Cs of diamond trade: cut, color, clarity, and carat of the diamonds in determining the prices of diamond rings, it also conscious of the fifth C: the Conflict diamonds. There have been conflicts and blood shedding in some parts of the world to control the diamond trade. The organization claims that its diamonds are not sourced from these areas. This means that the customers can rest assured that they are not celebrating their memorable occasions with blood diamonds. For all diamonds above 0.25 carat, the company has a policy of obtaining due certification from the most reputed independent agencies, the GIA and the AGS. The customers get what is promised with proper certificates from these agencies.