When the Web 2.0 phenomenon starting gaining popularity and momentum, social networking began to catch up fast as well. To the surprise of many, Facebook edged out the once-popular MySpace to become the most used social network. Facebook has become an online home to many people of all ages. Facebook tears down walls separating people and lets them come together sociably in a common forum. Because of this unique quality, Facebook can be a great way to reach your target audience - whatever that may be - quickly and effectively. If you're a marketer who hasn't yet discovered the promotional boost Facebook offers, then you're stuck in a rut while the traffic rushes by you on its way to other sites. Facebook claims millions of active Facebook users each and every day, using it to keep in touch with friends and colleagues, making new friends, utilizing applications and much more. What this means for you is people are putting in a lot of time with social networking, and obviously have the time to check out your services and products as well. There are lots of great ways to take advantage of Facebook's social network to help you promote your business, establish your brand - even keep in touch with valued customers.

Social Ads is Faecbook's advertising service. This is the bread and butter that keeps Facebook live. You want to capture Facebook users? This is your golden ticket. This is an easy software to learn. It's user friendly and you can literally log on and get started. Social Ads allows you to focus on target demographics, such as gender, age, location, interests, and more. With this level of targeting, you don't really have to worry about wasting your ad money on vague clicks from un-interested users. You'll be pleasantly surprised by the jump in your click-through-rate! Many Facebook users will be interested in clicking on your site. You can get even higher visibility by adding a picture to your advertisement. It's been shown that pictures help increase the level of trust internet surfers have and it's also a way to make your ad leap from the page. Apart from this, you have to keep in mind that what's equally important is your ad copy. There's no point in placing an ad if it doesn't contain useful information or attract people's attention. You must take care to design it carefully nd test it among target groups, if possible.

Also keep in mind that Facebook offers other ways to help you market your business, in addition to its Social Ads service. We're talking about Facebook groups/pages here. If you start a group that goes viral you will truly see the power of Facebook marketing and see the speed with which it can work. The first step, naturally, is to actually create the group/page that reflect on your business and informs users about it. After you're done with this, invite friends, who will in turn invite their own friends and give you far more fans on your business page, or members of your group. You have to have a group in order to extend invitations to people on Facebook. If you create a fan page instead, then you'll have to drive traffic to it on your own. But when you create such a strong presence on Facebook, it is bound to get you a good response on the long run.

The bottomline is that Facebook has become a social network with a purpose. It can really help you to get word of your product or service to your target demographic. Make sure to stay ahead of the game by ensuring that your social media marketing plan is working effectively and is continuing to target the proper audience.

Shanix Pineda is a rising star in the blogging world who writes articles on affiliate marketing, advertising and MLM. His passion for blogging draws readers all over the world. Checkout his articles on MLM Success training and on Ambit Energy training