Surat November 23rd ‘09. Maishaa, the luxury home fashion brand enters in Surat, the Diamond capital of the world with its exclusive store at 301, Upper Ground Floor, Classic Complex, Ghoddod Road, Surat, Gujarat. This is their first store in Gujarat and the entire western region of the country and second in India. This exclusive store will be one stop solution for all the furnishing needs ranging from lavish bed linen to cushion covers to various fabrics for curtains and upholstery etc.
Maishaa instantly charmed connoisseurs and lovers of good homes with its truly international fabrics and linen, captivating designs, rich feel as well as sophistication blended with charm and oomph. The brand was conceptualized with a belief in mind that the pleasure of living can be enlivened by the “Passion for Lifeâ€. Since its inception, the core philosophy of Maishaa has been to create products for enhancing the passion of each individual.
• Opens its first exclusive store in Gujarat and second in India
• Coming up with four new stores in Mumbai, Bangalore, Kolkata and Hyderabad within a month‘s time.
• Maishaa has a product range of more than 2,000 fabrics and an equally vast range in bed linen.
It is no surprise that Maishaa has quickly became the most preferred and cherished luxury home fashion brand in India. The brand has risen on the strength of its unmatched quality, superior finish and international pedigree which itself was the result of constant research & innovation and a promise to bring to customers the latest in fabric technology, both in terms of production and introduction of new range of superior fabrics.
Maishaa today has an unmatched pool of talented, experienced people from the textile, fashion, retail and marketing arenas in India, constantly innovating, perennially designing, giving shapes to dreams and enlivening lives.
According to Mr. Arun Garg, President, A K Retail Inc. ´´We ventured into exclusive retail format in December last year with our first franchise operated store in Delhi. We are now looking at a total of 25 such outlets across India by end of the fiscal in March next year," He said the company would keep on with the franchise- operated model and the next three stores would be operational by Dec.,‘09 in Kolkata, Mumbai and Hyderabad.
In the multi-brand format, Maishaa has presence in 50 outlets of various retail players like Home Stop and Debenhams. "Our aim is now to double our points of sale to 100 multi-brand outlets by March 2010," Mr. Garg said.
Maishaa collection: Bed Linen: Setamante & Aijin Collection, Marcopolo Collection, Softmante collection, Anatolia summer collection, Fragrance Collection, Stripes & Checks Collection, Thread Art Collection, Bed Cover & Cushions: Cosmospace collection, Furnishing fabric: Collection comprising of over 2000 + fabrics.
About Maishaa (www.maishaa.com):
´Maishaa‘ is a luxury home fashion textile brand, establishing new standards with bed linen structured with the highest thread count available in the Indian home textile market. Maishaa‘s collections offer a uniquely designed color palate flaunting earthy hues and soft pastels off set by bright contrasting tones of berry, volcanic sand, rich imperial gold and silver, accentuating the intended lavish design and elegant finish. Their products boast of 1500 thread alignment per 10 sq. cm in their new Setamante collection which is a blend of Silk & cotton & 650-thread alignment per 10 sq. cm and an extraordinary blend of ´Sofin‘ a micro filament man made fiber, created by Toray Industries Inc, Japan, known for its superior softness, hygiene and durability- with cotton thus allowing the optimization of bed linen functionality. The resulting products are masterpieces in form, feel and fashion, 4 times finer than silk and 8 times lighter than cotton, some designs uniquely inspired by nature in general while others by the Royal History of the Orient.
For more information on MAISHAA please visit www.maishaa.com
For further information, please contact:
Hype Communication
Abhishek @09212700632