(12PressRelease.com) Medical technology specialist and JogStyle producer Omron Healthcare reacts on the changing media landscape and now counts on the influence of the world wide web. In the course of the introduction of the new innovative JogStyle Omron now presented the new blog www.myjogstyle.com.
Social networks as Facebook or Twitter, private blogging and numerous online communities define the new trend in the marketing sector already for a considerable time. Marco Buhr, marketing manager Europe at Omron Healthcare, explains the meaning and function of the Internet: Ã¢â‚¬Å“Classical media such as TV, radio, and print are far from being sufficient for a successful marketing concept. Omron Healthcare has realized the changed customer behaviour which is guided more and more by the new media. With the blog myjogstyle.com we offer active and body-conscious people a great platform informing them about current and exciting news from the sports, health and nutrition area. It is really worth it to drop in regularly.Ã¢â‚¬ Delicious recipes, interesting tipps for hobby sporters as well as marathon pros or information about current running events: myjogstyle.com offers a great variety of themes for everyone. The lively and diversified texts of the ambitioned blog team additionally provide the website with a very individual touch.
The blog got its name from the new product JogStyle by Omron Healthcare. The innovative device combined the functions of a step counter with the exact measurement of calorie consumption and fat burning before, during, and after the roadwork.