YATU Paint World Branding Road – South Africa August 30, 2017

South Africa is often called the “Rainbow Nation”, a term which was coined by the former Archbishop, Desmond Tutu, and neatly describes the country’s multicultural diversity. As the southernmost country on the African continent, South Africa also is renowned for its varied topography and great natural beauty, all of which have made the country a favored destination for travelers worldwide.

Just as the beautiful rainbow, YATU brought its colorful car paint brand Easicoat into South Africa since 2011. Countless cars were given the second new life ever since then Easicoat entering this car refinish field. To further communication with the car paint dealers, technicians and workers, from April 22nd to 26th, YATU held a series of expanded dealer conventions in South Africa to introduce some of the latest refinish products. A team member of five from YATU flew there: GM Mr. KC Huang, International Business Vice GM Mr. Ralph Shen, Regional Manager James Lin, Technical Manager Mr. Yunjin Xie and Technical Manager Mr. Jiemin Wen. Over 40 key distributors were invited to gather around at Mannering’s Training Center. Lively demonstrations and detailed instructions made the attendants to feel the high performance of the new system profoundly. This is the train and product service YATU offers to all its customers whenever and wherever is needed.

There is a saying from Nelson Mandela, the previous president of South Africa, “A leader, is like a shepherd, he stays behind the flock, letting the most nimble go out ahead, whereupon the others follow, not realizing that all along they are being directed from behind.” YATU believes it also the right leader role YATU plays in this industry.

Media contact
Company Name: YATU Advanced Materials CO., Ltd
International Marketing Manager
Contact Person: Kelly Shi
Tele:+ 86 180 2299 6689
E-mail: kelly@yatupaint.com
Website: http://en.yatupaint.com

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