(12PressRelease.com) Digital signage delivers what marketers are looking for today: fine-grained targeting, consumer attention, accountability and measurable Return on Investment. Digital signage is not TV. It is a new and unique medium that combines the power of mass media with the precision of niche marketing. It provides direct communication with consumers at point of decision, where the viewer is either waiting for service or looking for the right product. So advertisers pay more attention to outdoor advertising "Rating Rate", but until now, in fact, for the measurement of the actual and potential audience of a network, operators still rely on indirect methods, from the number of estimated or measured visitors in a store environment or by tracking the visitors in a given place, or even from the number of tickets sales for a particular shopping center, department store, hypermarket. These methods, however, do not provide professional operators with an accurate measure of potential and, in particular, they do not allow for an ex-post field check.
News this week says that audience measurement for the region is imminent but we‘ve heard that one before, more than once. Is it for real this time?
Sure, Taiwan‘s leading Automated Audience Measurement of billboards and OOH Media company eCAftech‘s new Digital Signage Audience Measurement System DSVC-200 show you the reality.
DSVC-200 audience measurement is an ideal solution for out-of-home media. With slim and small design, the DSVC-200 has great advantage when you have space design concern. The compact size design of DSVC-200 makes it very flexible for applications with limited space. It is easy to integrate with existing digital signage networks and continually transmits the real-time data to the Content Management System. The real-time data can be further synchronized with contents to determine how many people saw each ad being played. These entirely anonymous, meaningful and powerful metrics help to evaluate the media performance accurately and to decide the best location for DS.
DSVC Demo Movie ï¼Å¡http://www.youtube.com/watch?v=C8A64_8Ym9I
About eCAFtech
www.ecaftech.com
eCAFtech has devoted itself into the research of biometric identification technology since 2005 and we integrate our unique face recognition algorithms into the development of application products. In 2010 we have the powerful Face U host that utilizes the combination of two main recognition algorithms, the Principal Component Analysis with eigenface and Linear Discriminate Analysis, to achieve the fast and accurate recognition of each individual face.
Product Contact
Ecaf Technology, Inc.
Mr. Chiu (Manager)
+886-2-2918-3709 ext 101
News Contact
[email protected]