London, United Kingdom — A fast moving start-up company, Justmeans (, is directing traffic at the crossroads of two major trends—social media and corporate responsibility. The firm‘s focus and efforts are paying off amidst the turbulent economic climate.

Most major social media sites are still having major financial issues as businesses, and are actually losing money. The Justmeans business model, however, is working, as the company offers users and clients a social network of people interested in good work, combined with advanced technological capabilities that allow innovative clients to send their media to multiple social networking sites simultaneously.

Not only has Justmeans continually developed its technology but it has managed to assemble an impressive client list of Fortune 500 companies and major charities ( Their client list has grown from 50 to 200 clients in the past six months, and there are now nearly 100,000 registered users on the site.

In the past year, Justmeans has had over one million unique visitors to its site. In addition, the company has nearly doubled its staff during this time and recently opened its 3rd office in London, UK. Its other offices are located in New York, USA and Pune, India, making this start-up a truly global venture.

Facilitating this growth, Justmeans has recently rolled out three new levels of its product line, the Good Work FrameworkSM. These offerings now include the

Basic Framework, Standard Framework, Suite Framework, and Executive Suite Framework. These diversified offerings and improved capabilities will help clients to more easily choose the options that best match their good work and stakeholder engagement goals.

Good timing for YES studies show that social media is on the rise. By next year, Generation Y will outnumber Baby Boomers, and 96% of Gen Y have joined a social network ( In addition, 91% of the public agrees that in order to maintain a positive corporate reputation, a firm must communicate frequently and honestly on the state of its business (Edelman Trust Barometer 2009). This public sentiment reflects the growing demand for corporate responsibility and transparency.

Justmeans will be a key start-up to watch in the coming year, as it continues to join the two trends of social media and corporate responsibility and to grow in clients, users, and capabilities.

Be sure to check out Find out more about ´How Justmeans Works‘.