London, United Kingdom - Justmeans is a growing start-up that embraces the trend of corporate responsibility by helping companies to advance initiatives through open communication with stakeholders. To expand its offerings for both stakeholders and companies, Justmeans is launching its newly improved social media platform, along with the Good Work FrameworkSM for companies.

In 2009, 91% of the public agreed that in order to maintain a positive corporate reputation, a firm must communicate frequently and honestly on the state of its business (Edelman Trust Barometer 2009). This public sentiment reflects the growing demand for corporate responsibility and transparency.

Justmeans Founder and CEO Martin Smith commented that, “This improved site will take Justmeans, its users, and its clients to the next level in terms of innovative stakeholder engagement and corporate responsibility.”

Justmeans‘s clients are currently using the site to communicate with stakeholders about their good work. Specifically, clients are holding stakeholder dialogues, crowd-sourcing corporate philanthropy, and creating open platforms for authentic, transparent communication around their myriad initiatives.

The new Justmeans platform, launching officially on August 31st, 2009, will offer the capability to take these types of stakeholder engagement to the next level. The site‘s 100,000 users will still have access to tried-and-true site features, including conversations and commenting, online event networking, the job board, editorials, and good work campaigns and contests. However, thanks to the upgrades, they will now be able to engage in a deeper and more substantial way, leveraging the power of social media to ignite conversations with companies about their initiatives.

The general look of the site will not change drastically and will seem familiar to current users, but usability will be greatly enhanced. With the site‘s search function improvements, companies, people, blogs, posts, and conversations will now be easier to find and follow. In addition to the Community NewsFeed and Personal NewsFeed, users can now choose to feed in the latest company news or editorials to their homepage.

For companies, the new Justmeans Good Work FrameworkSM will offer advanced capabilities for further engaging in stakeholder communication, including the options of integrated campaigns and contests, media and report upload and syndication, e-newsletters, auto follow technology, and customised social media platform build-out, to name a few.

Be sure to check out the new Justmeans, launching August 31st, 2009, at Find out more about ´How Justmeans Works‘-


About Justmeans
Justmeans attracts and ignites advocates for better business. The Justmeans Good Work FrameworkSM allows companies to post their media to multiple social networks simultaneously, crowd-source feedback on their good work, run multi-channel campaigns and contests to further involve stakeholders, and then track the results of all of their online communications from one place. With 100,000 users and millions of page views per year, along with straightforward online tools, companies are able to leverage the Justmeans community and technology in order to participate in wide-reaching, innovative stakeholder engagement. For more information please visit, or contact Deb Berman or Martin Smith at the offices below.

Deb Berman, New York, New York, [email protected], 917.326.8944
Martin Smith, London, United Kingdom, [email protected], +44(0)2032382121

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