Santa Ana, CA November 3, 2009 Ansafone Communications, a leading provider of contact center outsourcing services, announced today that it has changed its name to Ansafone Contact Centers. The new name, along with a new logo and tagline, is aimed to more clearly define the companyâ€˜s capabilities in the marketplace.
Since 1970, Ansafone has been providing superior full service contact center services to their clients. With continued importance placed on providing quality service, Ansafone is looking to increase their growth. The new name will help identify Ansafone as a contact center quickly, clearly defining their offerings. This re-branding effort is geared to clarifying who Ansafone is to new prospective clients.
The new logo has a modern look and feel which is consistent with the companyâ€˜s culture. It contains three dots representing three points of contact offered by the company voice, email and chat. Ansafone is able to provide a holistic customer experience that strengthens their clientsâ€˜ brand.
The new tagline is: Ã¢â‚¬Å“a seamless extension of youÃ¢â‚¬¦Ã¢â‚¬ This messaging emphasizes that Ansafoneâ€˜s people interact with their clientsâ€˜ customers on a level that is as personal, professional and productive as their own employees. They are not only knowledgeable about their clients company, but they also possess a unique understanding of people. Therefore, they are able to intuitively care for their clientsâ€˜ customers on a highly individualized basis.
Ã¢â‚¬Å“The introduction of this new name, logo and tagline is a step forward to increase Ansafone Contact Centersâ€˜ brand recognition,Ã¢â‚¬ says Randy Harmat, President of Ansafone. It communicates our capabilities quickly and effectively, improving our recognition with current and prospective customers.Ã¢â‚¬ Ã¢â‚¬The release of this new re-branding effort is a starting point for a new marketing campaign consisting of a strong, long-term marketing initiatives designed to promote Ansafoneâ€˜s philosophy, while reinforcing our leadership position within the call center industry today.Ã¢â‚¬
About Ansafone Contact Centers
Ansafone Contact Centers is a full service contact center company who has been providing superior service to their clients for over 40 years. Headquartered in Santa Ana, CA, Ansafone has 10 contact centers in 6 states with multilingual capabilities. Ansafone also offers offshore options through strategic partners. The company provides excellent service through their focus on quality, a rigorous recruiting and hiring process, and a continuous improvement approach that delivers a quantifiable value and reduces overall costs. Their client base is very diverse crossing over several industries within the Fortune 500. More information can be found at www.ansafone.com.