Bali is the leading department store intimate apparel brand. Bali bras, shapewear and daywear are sold at department stores nationwide. Bali is part of Hanesbrands Inc.
An overwhelming 93 percent of U.S. women polled in a recent Bali® survey said they‘d rather live a beautiful life.
Bali knows that beauty begins from within. In fact, more than three-fourths of women feel that beauty comes most often from self-acceptance. It is a feeling as well as a look. It‘s having confidence in everything you do and everything you wear. Beauty is the simple elegance, comfort and fit of Bali. Because when you feel beautiful, you are.
Bali is famous for its concealer petals Underwire Bra. Bali‘s Best Seller styles are Underwire Bras, Wire Free Bras and Minimizer Bras. In its efforts to boost the self-confidence of women, Bali has introduced two new products, viz., Bali 3231 and Bali 3232. These two had the following common features.
• Straps stay in place
• Back doesn‘t ride up
• Ultimate Comfort delivered through back
• Pillow Soft Hook & Eye
• Silky Smooth Lining
The difference between Bali 3231 and Bali 3232 is that the 1st one is Underwire Bra and the latter is a Wire Free Bra.
With the introduction of these products, Bali has overcome the top customer complaints on bras, viz., Back Ride Up and Straps Ride up.
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