Many authors have serious concerns when it comes to book promotion. They have limited budgets and very little experience about what works. With over 400 books being published everyday, chances are high that a large proportion of these authors will melt into obscurity with very little chance of being discovered by their target reader base. This is an issue that can cause considerable stress for authors.

A majority of book promotion experts believe that a few simple steps can alleviate the problem and help authors to get discovered by potential readers. The key: developing an online presence on a few important and relevant social networks that allow the author to feel comfortable, get noticed and build relationships with their target reader-base.

For example, an author can get onto Twitter and develop relationships with other authors who have written books on similar topics. The author should spend less time on his own book promotion and spend more time promoting the books of these other authors. This will benefit in two ways: by building goodwill among the peer author community and by drawing the target reader base to ´follow‘ the author on Twitter.

Similarly, an author can use Facebook for his or her book promotion. An author can set up a Facebook page for free. A Facebook Page is a public profile that enables an author to share his or her book information with Facebook users. When your fans interact with your Facebook Page, stories linking to your Page can go to their friends via News Feed. As these friends interact with your Page, News Feed keeps driving word-of-mouth to a wider circle of friends. It‘s important that authors give something to their fans in the form of extracts and samples from their book in order to pique the interest and engage with their fan base.

More book promotion tips and a free flippable book cover widget for your book can be found at BookBuzzr ( BookBuzzr is a free online book promotion technology that helps authors promote their books on Facebook, MySpace, Twitter, LinkedIn and more.

Bio: Vikram Narayan is the founder and Chief Book Promotion Technologist of BookBuzzr. BookBuzzr is the World‘s #1 Free, Online Book Promotion Technology for Authors.