Los Angeles, CA - Brilliant Mug, a high-quality, electronic illuminating drinking glass designed to make beverage consumption more entertaining, enticing, and noticeable, this week officially launched a Kickstarter campaign for garnering widespread support and financial backing for the first batch. Borne from a passion for providing the consumer with a tool for catching bartender’s attention, throwing unforgettable parties, and even functioning as a children’s nightlight, the Brilliant Mug makes any evening just that: brilliant.

“Most consumption businesses focus their model on serving other businesses and their product demands. With Brilliant Mug, we’re in business to enhance consumer’s experience with a cold drink in hand,” said Jason Taylor, Co-Founder and Owner of Brilliant Mug. “The mugs LED lights can be simply activated or deactivated when nearing empty, making the light-up fun easy to monitor and restore.”

Brilliant Mug will service bars, clubs, restaurants, party hosts, event coordinators, and everyday people on their quest to enhance the ambience of a party setting. The mug is completely waterproof, durable, and multi-functional, even serving as a light-up power source when home powers have gone out.

Both glass mugs and polycarbonate mugs for an indestructible assurance are available.

“We don’t want the Brilliant Mug fun to just stop at bars. We’ve made a polycarbonate mug for high-risk environments, allowing parents to share in the fun with their children,” said Jason Taylor. “We’ve launched a Kickstarter campaign to achieve the full funding we need to manufacture the first batch of Brilliant Mugs. Don’t settle for consumption mediocrity; invest in the future of drinking today.”

Brilliant Mug will come in a variety of color changing pairings indicating the fullness of the glass, including Orange (full) to Red (empty), Yellow to Red, Green to Red, Blue to Red, Pink to Red, Purple to Red, and White to Red.

For more information, visit: https://www.kickstarter.com/projects/brilliantmug/brilliant-mug-intelligent-illuminating-drinkware

Jason Taylor
Phone: 941-254-1722
Website: brilliantmug.wix.com