Bookings Website To FORGO Commissions
by James Durston on Oct 27, 2009
Group Editor ITP Publishing India.
A new website will be the marketâ€˜s first commission-free booking hub, according to its founder. By linking visitors directly to hotelsâ€˜ own websites, Jay Prakash. R, CEO at www.cheersbye.com, claims travellers will have access to a hotelâ€˜s own rates in real time, thereby saving money compared to those who book through other collator sites.
Ã¢â‚¬Å“Currently these sites like Expedia, Travelocity and MakeMyTrip pick up inventories and mark up the price by up to 25%, so their customers do not have access to the best available rates. My site links directly to the hotelâ€˜s own site and so is a one-stop shop for accessing the best rates in your chosen destination,Ã¢â‚¬ Prakash told HotelierIndia.com.
The site will provide alphabetical listings in five categories in many towns and cities across India, with a focus on tier-2 and tier-3 towns. The five categories are: Hotels & Resorts; Restaurants & Pubs; Apartments & Homestays; Meetings & Events Halls; Shopping & Entertainment.
Listed companies will be able to pay a price to become a ´recommendedâ€˜ property and appear at the top of the list. But only three recommendations will be available per category and Ã¢â‚¬Å“the recommended properties needs to have some class and a marvellous website,Ã¢â‚¬ said Prakash.
Prakash also intends to charge for listings in the Meetings & Events and Shopping & Entertainment categories. Ã¢â‚¬Å“Meetings & Events will be my USP. No one else has a listing for this high growth segment, and Iâ€˜ll choose hotels that have at least five halls, and great websites so that it still looks good on my site.Ã¢â‚¬
He also thinks the Apartments & Homestays category will be popular. Ã¢â‚¬Å“Many serviced apartments and homestays have marvellous websites but they donâ€˜t have the money to market them. They donâ€˜t appear in even the top ten pages of a Google search. They now have this opportunity.Ã¢â‚¬
The project goes completely live on November 1 with more than 5,000 Hotels & Resorts, 2,000 Serviced Apartments & Homestays, 9,000 Restaurants & Pubs, 3,000 Banquet Halls and 7,000 Shopping & Entertainment properties listed.