(12PressRelease.com) EcafTech (www.ecaftech.com) Taiwan‘s leading provider of real-time, automated audience measurement solutions, in September, 2010 introduce the launch of audience measurement solution DSVC (Digital Signage Viewer Counter) for small digital screens in out-of-home venues such as kiosks and end-caps in stores, malls, display windows, other retail environments, subway stations, and anywhere dynamic content and information adds value to a business or public service.
EcafTech announced the first cutting-edge technology DSVC introduced in the digital signage marketplace, combining world-class FACE U human face identification algorithms viewer counting technique, powerful media players which support various media formats, and centralized media control box management systems to enable successfully delivered advertisements.
EcafTech is taking the parts that have long been difficult to be measured, and pulling the pieces together to give marketing industry the capability to assess effectiveness of advertisement on digital signage, DSVC can count the people actually looked at the digital signage over a period of time, that automatically detects and counts people from overhead cameras as they enter or exit an area of interest and can show the hotpot around your digital signage screen.
According to a recent study, by 2010, the market of digital signage will grow at least 30% more when compared with today‘s market. Companies that apply effective advertisements and marketing strategies of digital signage will practice and demonstrate significantly better financial performance compared to their industry peers.
So the new offering, DSVC can be used to dramatically improve the effectiveness of ad campaigns, increase product sales and advertising revenue, optimize retail execution and reduce operational costs.
About EcafTech
EcafTech has devoted itself into the research of biometric identification technology since 2005 and integrated unique face recognition algorithms into the development of application products. In 2010 this company has the powerful Face U host that utilizes the combination of two main recognition algorithms, the Principal Component Analysis with eigenface and Linear Discriminate Analysis, to achieve the fast and accurate recognition of each individual face.
Product Contact & News Contact
Ecaf Technology, Inc.
http://www.ecaftech.com/
May Chang
[email protected]