Eureka Forbes launches ´Safe Water Yatra‘ campaign In Jaipur
Jaipur: Eureka Forbes, India‘s market leaders and pioneer in water purification for nearly 30 years, kick started a ´Safe Water Yatra‘ campaign in Jaipur. The Yatra will visit the residential societies and commercial complexes, educating the masses about water contamination, water borne diseases and water purification technologies to combat it. This campaign initiated by Eureka Forbes is a step towards educating people across the city about the portability and safety of drinking water for consumption.
The Safe Water Yatra will be done in a mobile vehicle which will be equipped with instruments, technology and expertise from a certified Eurochamp, from Eureka Forbes, and a water expert from a certified water lab-AquaCheck to help determine the water quality of your region and TDS levels of your drinking water. They will conduct live water testing to determine the water quality of your drinking water. The Eurochamp will also suggest which purification technology is best suited for your drinking water.
This campaign is built around the promise, Eureka Forbes made to all mothers who will now be able to provide their children safe and pure drinking water and ensure total health protection for her family.
Water-borne diseases are caused by a variety of pathogens including parasites, bacteria and viruses. Diarrhea accounts for over 3 million deaths throughout the world. India accounts for approximately one third of this tragedy which is preventable with cost effective methods.
Speaking about the campaign Marzin Shroff, CEO - Direct Sales & Senior Vice President Marketing, Eureka Forbes Limited, said, “There has been increasing water contamination in Jaipur which subsequently gives rise to water borne diseases. With the arrival of monsoons the contamination in drinking water is even worse making it unfit for consumption. Not only this, wrong water treatment is further worsening this problem. We believe this campaign will help people protect themselves from contaminated drinking water.â€
This campaign will be held in all major cities and towns in India. AquaSure‘s safe water Yatra will reach the masses, test the water conditions in various areas and provide advice on which water purification technology is most suitable for that region. This step in creating awareness amongst the masses about their water conditions is a step in preventing water borne diseases in India.
For further information, please contact:
Atul Malikram
9827092823