12th December, Pune: Experience is widely acknowledged to be the best teacher, and the latest initiative by Europe Asia Business School (EABS) does precisely that, by putting participants right in the centre of the action. EABS believes that the strength of an academic program is best judged by the fine balance between academic rigour and student participation in extracurricular activities. Mandi is a brilliant example which demonstrates this fine balance in a unique way.
Aptly named - Mandi, the event is a one-day field experience that helps students appreciate management theory by putting it into practice in the bustle of the city's market places.The event will see students selling products manufactured by a Mumbai based NGO Navnirmiti on some of the city's busiest thoroughfares like Jangli Maharaj Road, Fergusson College road, kothrud, Aundh etc . The products on sale consist of high-quality science and maths learning tools namely Jodo 3-D Kit, Tangram, Number Balance for primary and high school students.
“This is an excellent approach to learning and the pedagogical approach of combining self learning with first hand experience is a unique one; this perhaps helps budding managers to learn and practice the theories of management,” says Dr. Nikhil Agarwal, Director, Europe Asia Business School. “This is not only learning but fun for the students who will understand about the customer‘s mindset, behaviour and expectations while getting to directly evaluate his or her marketing skills on the ground level”, he concludes.

A pre-Mandi event on the EABS campus will be held to discuss the details and benefits of the event following which the event will be flagged off. The winner will be decided not merely on the basis of who sells the most but in conjunction with a number of allied parameters including student's written reports, a viva voce and group presentations by the participating students.
At the end of the day participants will not only have mastered some of the most pertinent doctrines of marketing, sales, retail, strategy & management, but will also glean insights into human resource management and organizational psychology- and all in the spirit of good clean fun.

About Europe Asia Business School
The school is conceptualized by industialists and world renowned academicians including alumnus of Harvard and Cambidge Universities delivering outstanding business education, transformation capabilities for candidates and inspiring innovation at early stages of the programme.

EABS has adopted research-based management frameworks which provide the foundation for each of the programme. Study groups, interactive simulations, and case discussions reinforce the practical applications of these frameworks. At EABS, the learning initiative is an endeavor to encourage continuous innovation through people and technology. The scope of activities of EABS is very broad from leadership development to research in entrepreneurship models.

EABS draws its synergy from the core strengths of academic leadership in Marketing, Investment Banking, Insurance, Core Banking practices, Finance, Information Technology and Business Process Outsourcing. It ails to build business leaders who are capable of sustaining businesses having strong competencies and are equipped with excellent domain knowledge.

For more details, contact:
Rashmi Gour
M: 9975611046
E: [email protected]