Sil launches its range of fruit beverages: Mango Fantasy, Orange Oye, Happily Appily and Fruit Fusion.
Mumbai, September 17th, 2009 Sil, the brand synonymous with lip smakinâ€˜ goodness since 1952 announced the launch of its all new fruit beverage. Available in 4 exciting flavors Happily Appily, Orange Oye, Mango Fantasy, and Fruit Fusion, Sil fruit beverages promise great taste with loads of fun.
Sil range of beverages comes in an attractive tetra pack highlighting the need to enjoy the goodness of fruits. All the 4 variants are available in 1 liter at an introductory price of Rs. 69 and will be made available Pan-India
Announcing the launch of Sil fruit beverages, Mr. P. T. Gopal, CEO and Managing Director, Scandic Food India Pvt. Ltd., said, Ã¢â‚¬Å“All of us at Scandic are excited to launch Sil fruit beverages, a great tasting beverage having the wholesome goodness of fruits. It has always been our endeavor to bring something new to the Indian homes. Scandic has 57 years of expertise in developing innovative food products and is putting concerted effort at expanding the foods business in India by introducing new and innovative products. Like our other products, we are sure that Sil beverages will deliver its promise of 100% taste and 100% fun to our consumers and give them yet another best in quality products that Sil has always been identified withÃ¢â‚¬.
Sil offers its consumers a healthy way to enjoying the fun filled moments in todayâ€˜s hectic life. The tangy flavour of Orange Oye, the luscious richness of Mango Fantasy, the fresh taste of Happily Appily and the juicy goodness of Fruit Fusion are sure to delight every lover of Sil.
In India, the fruit beverages industry is pegged at Rs 1100 crores and the market has been growing at the rate of 30%.
About Scandic Food India Pvt. Ltd.
Scandic Food India Pvt. Ltd. (Scandic) is a subsidiary of the Danish DKK 1400 million Good Food Group A/s which has 11 factories and presence in 65 countries. Good Food Group enjoys a considerable share of the processed food category in the Scandinavian countries.
Scandic has strong plans of rejuvenating the Sil brand through innovation and expansion of the brand footprint. In the near future, Scandic aims to bring in some of the global brands from the Good Food stable and focus on delivering value offerings to the quality conscious Indian consumer.