Marketing automation software is mainly used to streamline, schedule, segment, and track marketing campaigns. The software reduces the number of repetitive tasks associated with the conventional marketing processes and improves their overall efficiency. It also provides features such as e-mail marketing, campaign creation and management, data collection and storage, and data analysis and reporting. The software connects different marketing channels such as social media, e-mail, and content marketing to collect and analyze data. It assists organizations to generate more revenue and a better ROI. It also helps store customer-specific data used in customer segmentation and targeting, categorize customers based on common interests and behaviors, develops appropriate marketing patterns, and integrates marketing channels to deliver better customer experience.
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The current marketplace is expected to be driven by the heavy demand for personalized location-based services. The commercialization of personalized location-based services is on the rise. The combination of location-based data and existing personal data creates rich and contextualized user experiences. In addition, the increased use of beacons and growing availability of spatial data & analytical tools further propels the growth of this market.
In 2018, the global Marketing Technology market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2019-2025.
This report focuses on the global Marketing Technology status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Marketing Technology development in United States, Europe and China.
The key players covered in this study: Apple, Google, Microsoft, Qualcomm, Zebra Technologies, Bluvision, Estimote, InMarket Media, Proxama, ROXIMITY, Shopkick, Swirl Networks, Unacast, Foursquare Labs, Scanbuy
Market segment by Type, the product can be split into: Hardware, Software
Market segment by Application, split into: Retail and E-Commerce, Healthcare, Infrastructural, Media and Entertainment, Sports and Events, Museums, Transporation and Logistics, Hospitality, Banking, Financial Services, and Insurance, Others
Market segment by Regions/Countries, this report covers: United States, Europe, China, Japan, Southeast Asia, India, Central & South America
The study objectives of this report are:
To analyze global Marketing Technology status, future forecast, growth opportunity, key market and key players.
To present the Marketing Technology development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.
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In this study, the years considered to estimate the market size of Marketing Technology are as follows: History Year: 2014-2018, Base Year: 2018, Estimated Year: 2019, Forecast Year 2019 to 2025
For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.
Table of Contents
1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered
1.4 Market Analysis by Type
1.4.1 Global Marketing Technology Market Size Growth Rate by Type (2014-2025)
1.5 Market by Application
1.5.1 Global Marketing Technology Market Share by Application (2014-2025)
1.5.2 Retail and E-Commerce
1.5.5 Media and Entertainment
1.5.6 Sports and Events
1.5.8 Transporation and Logistics
1.5.10 Banking, Financial Services, and Insurance
1.6 Study Objectives
1.7 Years Considered
2 Global Growth Trends
2.1 Marketing Technology Market Size
2.2 Marketing Technology Growth Trends by Regions
2.2.1 Marketing Technology Market Size by Regions (2014-2025)
2.2.2 Marketing Technology Market Share by Regions (2014-2019)
2.3 Industry Trends
2.3.1 Market Top Trends
2.3.2 Market Drivers
2.3.3 Market Opportunities
3 Market Share by Key Players
3.1 Marketing Technology Market Size by Manufacturers
3.1.1 Global Marketing Technology Revenue by Manufacturers (2014-2019)
3.1.2 Global Marketing Technology Revenue Market Share by Manufacturers (2014-2019)
3.1.3 Global Marketing Technology Market Concentration Ratio (CR5 and HHI)
3.2 Marketing Technology Key Players Head office and Area Served
3.3 Key Players Marketing Technology Product/Solution/Service
3.4 Date of Enter into Marketing Technology Market
3.5 Mergers & Acquisitions, Expansion Plans
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