Software tools to automate marketing on Twitter were being greatly promoted a few years ago. It was considered that Twitter was one of the best ways to build a list and to get people to buy the products you are promoting. Cutting through the hype, just what sort of results can you look forward to after employing these Twitter marketing tools? Precisely how good is Twitter marketing? This article will examine the case for becoming involved and to determine if it will actually repay your time and effort.
Anxious to increase my product sales, I went ahead and began Twitter marketing to create a big list of followers hoping to turn them into buyers. Not only did I pay to join programs that would get me followers but I invested in a few softwares to help advertise the products I was selling. By the time I was finished, I'd spent money on something like eight programs to do some of the grunt work involved in Twitter marketing.
The first Twitter marketing tool I invested in allowed me to automatically follow people in the hopes that they would then do the same and follow me. If anyone was not following me, I had another program that would automatically take them off my to-follow list. This way I could be following other people who might follow me in return. On top of some other tools that are not really worth mentioning, I paid for a program that would automatically take my blog posts and automatically Tweet them as soon as they were published on my blog. I must say that the combined effect of using all these programs together generated excellent results as each program did as advertised. Nevertheless, my happiness was quickly crushed when I realized that I wasn't generating any money. My strategy was to post many blog entries daily and each of them was then sent straight to display on Twitter. Believing that more blog entries would increase my blog traffic, I arranged for my daily blog posts to be made automatically both to my blog and to Twitter also.
The results of my attempts are: After three years using these methods, I had built about 10,000 Twitter followers. And while you may think that is terrific, wait 'til you hear the whole story. In the same 3 year period, my Twitter account collected at least 15,000 blog posts that had links to my affiliate advertisements. And that was the only promoting that I did for that blog, I decided not to even ping the posts to see exactly what Twitter could do for me. Well, you can't say that 3 years isn't long enough to get modest results but using Twitter I just got 2 - 4 visitors daily to my blog. My affiliate earnings from 2 sales was $47 and to that you can add $8.65 Adsense revenue - very dismal all around!
Despite me utilizing software to make the job easier and getting nearly 10,000 followers on Twitter, I still could not turn a good profit using Twitter marketing for my blog. The bottom line is that the money I've generated is not sufficient to cover the cost of the Twitter programs I paid for to start with. So from my perspective, although there may be good ways to promote on Twitter, paying for the automatic softwares are not the way to go.
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