Press Release

The safest and best investment today is buying gold and jewellery says Ms.Jaya Prada, Brand Ambassador, Jewels of India. This unique exhibition promises a great experience in jewellery shopping, all under one roof!!

Bangalore, September 2009: Good news for women in and around the city! “Jewels of India” the most popular retail jewellery exhibition is slated to open in the city from October 2 5, 2009 with the most exciting range of jewellery, leading brands and best prices!! The eleventh edition of the exhibition comes back with Ms.Jaya Prada, one of the most enchanting faces in Indian Filmdom, award winning actress and popular leader, as its Brand Ambassador.

Commenting on what is in store for the shoppers Jayaprada, Brand Ambassador, Jewels of India, said, “Jewels of India is the woman‘s best friend - Jewellers from all over India will display the best & widest range jewellery all under a single roof. When one looks at the list of exhibitors, it is easy to understand there is surely something for everyone in the family - from grandmother to granddaughter, from the traditional to the most modern, everybody will be satisfied with the range of jewellery.”

All the past shows so far have had a tremendous reception from the city‘s jewellery lovers and fashion conscious denizens prompting the organizers to improvise and enhance the quality and content of the show every passing year.

Mr. Sandeep Bekal, the Convenor added, “Gold has proved to be the safest investment under the recessionary trend and therefore, as per the Indian tradition investing in gold and jewellery is the best option for a woman and for families.”

One of the landmark initiatives taken by the organizers this year is to introduce the Loan Facility at the exhibition for buying jewellery for the consumers. With the help of the Loan Facility the customers would be in a position to buy jewellery of their choice and repay it back in easy convenient installments to the bank. The loans are being offered by HDFC Bank at Best in Class Interest Rates. However, the loans are at the sole discretion of the HDFC Bank- the terms and conditions apply.

Elaborating on the various styles of jewellery that would be on display and sale, Mr. Sandeep Bekal says: “Woman of Bangalore and Karnataka can look forward to some great Jewellery from all parts of India. These include Classic Kundan and Meenakari Jewellery from Jaipur, everlasting Temple and Antique Jewellery from Tamilnadu, Exotic Thewa from Rajasthan, Designerwear and Branded Diamond Jewellery from Mumbai, Handcrafted Gold Jewellery from Kolkata, Bridal collection, Bangle Collection, Fusion Jewellery and more.”

He goes on to add, “One of the Star Attractions this year is Tribal Designs retold in Gold from Adikriti, Kolkata. Jewellery on display this year will be the best ever as some of the leading names in Jewellery are participating in the Exhibition like TBZ, Neelkanth Jewellers, Sri Krishna Diamonds, Davanam Jewellers, Panch Kesari Badera Jewellers, Amrapali (Jaipur), White Fire diamonds (Pondicherry), Adikriti from Kolkata.”

As the tradition goes, the organizers will continue having the ´VIP evening‘ a day prior to the event, which would give their high profile and high worth clients an opportunity for an exclusive preview of the exhibition. The entry for the ´VIP evening‘ will be only by invitation.

The lure of jewellery at the exhibition is such that ´Jewels of India‘ boasts that no women will go empty handed from the show! The exhibition has come a long way since 1999 and is now estimated to have become India‘s number one retail jewellery show. This year‘s show will be the Eleventh and most extravagant so far with an increase in the size of jewellery displayed, visitors and expected sales.


Jewels of India

The first ´Jewels of India‘ retail Jewellery Exhibition was held in Bangalore ten years ago at Hotel Ashoka in August 1999. South India till then did not have any such exhibitions whereas they were happening frequently in cities such as New Delhi and Calcutta. As Bangalore is known for its fetish for gold and jewellery of all kinds, Mr. Sandeep Bekal of Expoworld hit upon the idea of hoisting a similar exhibition targetting Bangalore‘s Jewellery lovers. Thus the first “Jewels of India” began in 1999 and was launched by Mrs. Parvattamma Rajkumar. The masses loved it and the resounding feedback convinced the organizers to make it an annual event.

It was to portray the elegance, depth and substance in the show that the ´Jewels of India‘ organizers chose to have a brand ambassador who would convey the essence of the exhibition. In doing so, ´Jewels of India‘ became the only show of its kind to have brand ambassador. Some of the famed film personalities who have been part of Jewels of India over the years are Vani Ganapathy, Deepika Padukone, Shobana, Bhagyashree and many others.

The ´Jewels of India‘ has become an eagerly awaited retail exhibition by Bangaloreans for a variety of reasons. The huge participation of retail jewellers, collection of jewellery from all parts of the India, the quality of jewellery, the best of offers and deals and it being held just before the advent of festival season, makes the exhibition a hit among the jewellery lovers. The exhibition itself is organized with an eye for detail and assures the best of buying experience.

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