Stay-at-home-mom turned businesswomen Lucy Sanders is taking her love of all things coffee from hobby to online enterprise, and has launched a new e-commerce venture.
The new website, MugZen.com, is currently live. It focuses on Ms. Sanders’s previously mentioned love for coffee and shares her experiences not with the coffee itself, but instead with how it is consumed.
Don’t be mistaken. It’s not a personal blog. Mug Zen is a professionally designed and maintained online product review business.
The products Ms. Sanders’s and her team review consist of but are not limited to cold and hot beverage storage and drink ware such as insulated tumblers, thermoses, and as the website name suggests, mugs. Related accessories are also included.
When asked if Mug Zen will also cover coffee and tea reviews and tips Sanders replied, “The main focus of this digital venture is to take an objective look at consumer level drink ware to help educate consumers on where their hard earned money gets them the best value. However, like many other web-based shops, we have a blog that aims to provide our readers with additional useful information. Coffee brewing tips and reviews of certain brands seems like very reasonable content our current and future readership might be interested in.”
The website and business are run by Sanders and her small team remotely without traditional brick and mortar office space. Sanders believes this actually puts her team on the same plane as her readers since everyone interacts with the content the same way – from behind a screen.
MugZen.com is online drink ware review website based out of Valley Forge, NY. It was launched in 2017 as a private enterprise by Lucy Sanders.