•OPENS IT‘S FIRST EXCLUSIVE STORE IN GUJARAT AND SECOND IN INDIA
•PLANS TO EXPAND TO OTHER PARTS OF THE COUNTRY IN 2010-11,THREE MORE STORES IN THE PIPELINE

Maishaa, the luxury and first home furnishing brand to be associated with “The New York Fashion Week” from Pasaya has entered in to Surat, the Diamond capital of the world with its exclusive store in (address…………..) opened its first store in Gujarat and the entire western region of the country and second in India. This exclusive store will be one stop solution for all the furnishing needs ranging from lavish bed linens to pillow and cushion covers to various fabrics for curtains and upholstery etc.
For Cities like Surat, which over the time have become centre and hub for modern living, Maishaa-synonym for extravagance living has to offer something for every luxury home as Maishaa has a product range of around 2,000 models in luxury segment bed linen, pillow covers, sofa covers and over 1300 designs and patterns in 17 collections of fabrics for curtain, upholstery etc.

According to Maishaa President Arun Garg, ´´we ventured into exclusive retail format in December last year with our first franchise operated store in Delhi. We are now looking at a total of 25 such outlets across India by end of the fiscal in March next year," He said the company would keep on with the franchise- operated model and the next three stores would be operational by Aug-sept,‘09 in s Kolkata, Mumbai and Hyderabad.
In the multi-brand format, Maishaa has presence in 50 outlets of various retail players like Home Stop and Debenhams. "Our aim is now to double our points of sale to 100 multi-brand outlets by March 2010," Mr. Garg said.

Maishaa collection: Aijin-wedding collection, Marcopolo Collection, Softmante collection, Anatolia summer collection, Fragrance Collection, Stripes & Check Collection, Thread Art Collection along with seventeen different collections for fabrics such as Arabian Nights, Bubble tech etc ranging in 1300 different patterns.

About Maishaa (www.maishaa.com):
Maishaa means Life and is the first official bed linen brand to be associated with The New York Fashion Week. ´Maishaa‘ is a luxury home fashion textile brand, establishing new standards with bed linen structured with the highest thread count available in the Indian home textile market. Maishaa‘s collections offer a uniquely designed color palate flaunting earthy hues and soft pastels off set by bright contrasting tones of berry, volcanic sand, rich imperial gold and silver, accentuating the intended lavish design and elegant finish. Their products boast a 650-thread alignment per 10 sq. cm and an extraordinary blend of ´Sofin‘ a micro filament man made fiber, created by Toray Industries Inc, Japan, known for its superior softness, hygiene and durability- with cotton thus allowing the optimization of bed linen functionality. The resulting products are masterpieces in form, feel and fashion, 4 times finer than silk and 8 times lighter than cotton, some designs uniquely inspired by nature in general while others by the Royal History of the Orient.
For more information on MAISHAA please visit www.maishaa.com

For Further Information Please Contact:

Hype Communication Maishaa
Abhishek @ 9212700632 Ridhima Khanna
[email protected] [email protected]