SYDNEY, Australia 14 Jun, 2010 Samsung Electronics Australia is looking to help you save more time, water and energy with its latest washing machine releases. Offering a unique blend of stylish design and advanced technology, the front loading WF9854RWE will help you to spend less time washing and ironing your clothes, while two new top loading washing machines, the SW70SPWIP and SW80SPWIP, provide performance coupled with water efficiency which can help to save up to 35 litres of water per cycle*.
A front load washing machine that packs a punch
With a huge 8.5kg capacity, the WF9854RWE allows you to wash more clothes in only one load - so you can wash more, in less time. Not only does the front loader have an energy efficiency of 3.5 star rating (2010), it also features Samsung‘s Aqua Shower technology. This technology ensures clothes are washed more thoroughly, yet treated with care to help improve performance (compared with standard washing technology). By pumping water from the bottom of the drum to the top, and spraying the detergent infused water throughout the fabrics, less water is required, helping expensive water bills become a thing of the past.
In addition, the new front load washer features Samsung‘s Super EZ Iron and Air Refresh technology. The Air Refresh system helps to remove odours associated with sweat and smoke, helping your clothes to smell fresh. Samsung‘s Super EZ Iron feature helps to smooth away wrinkles, even on the most delicate of clothes, meaning you can enjoy your evenings in front of the television, instead of behind the ironing board.
Top load washing machines provide functional, water efficient cleaning
Samsung‘s 8kg capacity SW80SPWIP and 7kg capacity SW70SPWIP top loading machines not only provide powerful washing performance, but also deliver water efficiency. Both machines feature Samsung‘s unique Mist Shower technology which is designed to reduce unnecessary water usage during washes and can save up to 35 litres of water per cycle*. A fine mist of water helps to dissolve laundry detergents more effectively, ensuring less residue on your fabrics and a more effective rinsing performance.
In addition, both of these new washing machines feature Samsung‘s Magic Filter, which ensures more efficient collection of lint, especially when the water level is low. The Magic Filter also includes an electronic indicator so you‘ll know when your filter needs cleaning.
Samsung‘s SW80SPWIP washing machine also features Samsung‘s Double Storm Pulsator which uses dual jets of water to create multi-dimensional water currents to achieve a deeper clean. This technology also helps to reduce tangling. In addition, your new Samsung washing machine will memorise the functions you use most often and recall these settings at a simple push of a button.
“When developing new products, we are always looking to see how new technologies can benefit the consumer, wash after wash,†said Mark Leathan, Head of Marketing, Consumer Electronics, Samsung Electronics Australia. “Our new washing machines have been developed to meet the needs of our customers incorporating technologies that ultimately save time and energy and pack a serious performance punch.â€
All of Samsung‘s new washing machines feature advanced Diamond Drum technology, which Samsung developed to create the ideal environment for a deep, yet gentle wash. By embedding hundreds of tiny water exit holes (20% smaller than those found in the average conventional drum) within the diamond shaped depressions which collect water, the Diamond Drum effectively minimises the risk of clothes getting caught and damaged without compromising on performance. The technology reduces the textile area exposed to the harmful effects of washing by 34 percent* and is gentle enough to wash delicate clothing, such as wool, without worry, and has earned Woolmark certification.
* Compared to other Samsung conventional washing machines
-ENDS-
Model Number Market Date Feature Specifications RRP
WF9854RWE May 2010 • 8.5kg washing capacity
• Diamond Drum Fabric Care
• AirRefresh System
• Quiet Direct Drive Motor
• Aqua Shower
• Ceramic heating element
• Super EZ Iron wrinkle prevention
• Extra wide opening door (48cm)
• LED display with progress indicator
• Pocket detergent drawer
• Woolmark certified
• Child lock
• Anti foam control
• Digital fuzzy logic controls
• 12 cycle options including quick wash
• 4.5 WELS rating
• 1400 RPM $1,349
SW80SPWIP
May 2010
• 8kg capacity
• Diamond Drum Fabric Care
• Magic Filter
• Water Efficient Mist Shower
• Auto Load Sensing Course
• 7 Level Water Regulation
• 8 Pre-Setting Programs
• Memory
• Auto Restart $949
SW70SPWIP
May 2010
• 7kg capacity
• Diamond Drum Fabric Care
• Magic Filter
• Water Efficient Mist Shower
• Auto Load Sensing Course
• 7 Level Water Reglation
• 8 Pre-Setting Programs
• Auto Restart $849
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 188,000 people in 185 offices across 65 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.au