Samsung has today announced that it will be the brand partner for Robbie Williams' forthcoming campaign, 'Take the Crown'. This follows the huge success of Samsung's 2011 sponsorship of Take That's 'Progress Live' tour, and will give Samsung access to exclusive Robbie Williams content which will be available across its extensive range of devices, including the Galaxy Note II.

The relationship will kick off on Monday October 1st with the announcement of Robbie Williams' eagerly awaited next live dates which will be at London's O2 arena later this year.

As title sponsor, Samsung customers can expect access to a range of exclusive content, including messages from Robbie, behind-the-scenes footage, and key moments from the dates, all through a bespoke Robbie Williams app. It will also feature all the latest news and what Robbie is up to next. Samsung will also be entitled to brand integration into the O2 including venue branding and concert footage streaming; advertising and PR rights including the use of all tour imagery across digital and POS materials; tickets to the shows; signed merchandise and access to Robbie's social media fanbase.

Simon Stanford, Vice President, Telecommunications and Networks, Samsung UK and Ireland said: "Samsung is thrilled to be working with Robbie Williams again. We had a great time getting to know him last year during our sponsorship of 'Progress Live' so to be able to build on that relationship is fantastic news, not just for us, but for our customers and partners. So many of our customers are music fans, so this is a great opportunity for us to bring what they love straight to them, through exclusive content and access to one of the UK's most well-known and loved music artists."

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 206000 people in 197 offices across 72 countries, the company operates two separate organisations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LED. Recognised for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world's most sustainable technology company in the 2011 Dow Jones Sustainability Index. For more information, please visit

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