All it takes is a touch of creativity and imagination: as of today photography has no more limits!
With Mr.Photo (Mixed Reality Photo) Seac02 launches the new Augmented Reality iPhone application, the first and only of its kind that allows texture tracking on your mobile phone from any image in the world.
It's a highly intuitive and simple application. In just a few steps you can augment the chosen scene with photos of yourselves, friends and family or anything you like.
First of all define and set the texture that you wish to use; take the photo of whatever element or landscape in the world to which you would then like add personal content; then select the real or unreal content from your own photo gallery to be inserted and share with the new MrPhoto.
Essentially, you can augment a segment of your surroundings with your personal input and display the integration of the two images in an instant on your mobile phone, just like a snapshot.
More able users can then edit the content to adapt it to the size of the marker and cut, rotate or change it, creating an endless number of fun and fantastic photos to share with everyone.
"The new feature of the product is based on advanced technology that merges the advantages of being markerless with being the only solution that enables the creation of a user generated tag and is available for all iPhones, starting from 2G phones."
MrPhoto is also the first step towards the new technological era of "visual tagging", where comments or information can be added to a virtual dimension of places and people, then viewed directly on your iPhone the display.

All that is left to do is to open the floodgates to your imagination and possibility of really seeing the world from our point of view. MrPhoto yourself!

Seac02 S.r.l.
Founded in Turin in 2003, Seac02 is among the world leaders in the sector of augmented reality and render realtime software. It has a world presence thanks to an increasing network of resellers, partners and VARs. Seac02 provides the visualisation software and systems market to improve the quality and efficiency of engineering, marketing, sales and multimedia communication processes, offering consumers advanced technological solutions for experiential eCommerce.

For further information
Seac02 S.r.l.

www.seac02.it

- Via Avogadro 4 - 10121 Turin Italy
Tel. +39.011.197.00.652 - Fax +39.011.197.00.653 - [email protected] [email protected]