Merely having a website might not be enough to keep your organization ahead of the competition these days. In fact, many estimate that by 2013, more individuals will be using mobile devices rather than desktops or laptops to access the Internet. Even though accessing the Internet via mobile devices is typical, it is not always easy. In fact, unless a website has been designed specifically for mobile devices, it can look distorted when viewed on a smart phone, tablet or an iPad. The text can be small, links may be difficult to click and there are too many forms to fill out.
The best solution for website owners is to design alternate sites for mobile devices. A mobile website can help your organization stay ahead of the curve and provide your customers with convenient access to all the information they need in a format they can easily access and use. They will be able to easily scroll through your site, navigate through to the next page, locate the information they are seeking and complete the forms you provide. Mobile websites do not need extensive overhauling of your existing website, however they do require some expert assistance as you streamline and adjust your site to make it easier to use with mobile devices.
Mobile websites need to be deployable and accessible by any mobile device. Since phone keyboards are smaller and slower than traditional keyboards, inputting information can be difficult and frustrating, which means that the site itself will need to be streamlined to minimize the amount of input needed. Pulling information directly from an existing user account or using a phone's functionality can speed checkout or other processes and make the site simpler to use. The phone's functionality can also be used to improve the user's experience by creating clickable phone numbers, like bar code scanning or adding map features that can help the user locate your products or services more readily.
Less is more when it comes to mobile websites. Mobile website design specialists can remove unwanted website features, such as comments, tags and code. They can also optimize graphics to speed loading time because connectivity may be poor or spotty on some mobile networks. Content should be restricted to the basics for a more streamlined, simplified effect. This can enhance overall user experience. Popups, Flash, Java and more are just not suitable for mobile websites as the devices rarely support them.
The site designers will also need to take into account the smaller screen size of most mobile devices, which can vary between 320 x 240 to 640 x 960 and design your mobile site properly. Creating an auto-adjust size and limiting the need for scrolling can help. Using larger navigation links and buttons can also help. Mobile page designers will also carefully consider which font, spacing and more in order to create the most readable, visually appealing content possible.