First your internet site must contain keywords, but if you sell shoes, you have got to understand that if somebody puts the word shoes into a browser, millions of results will come up. Here's where longtail keywords come in, which are in essence phrases that someone will put into a browser, for example "leather shoes". So if you have leather shoes as a keyword you're going to be somewhere in the results . Long tail keywords are crucial in getting found on the internet and Google gives a keyword tool you can use for free to find these often-used phrases.
If you put in the words "leather shoes", Google will display a list of phrases built around that phrase and also tell you how frequently a selected phrase is used on an once per month basis. It's a good free tool to start out with, but there are more, better keyword finders that can be used, but you have to pay for them. The Google keyword tool will return phrases like "red leather shoes", "where to buy leather shoes" etc, and it's your decision to choose which long tail keyword phrases to use. It is best to go for somewhere in mid range of search phrases, say three thousand to 6,000 / month, any amount of searches bigger than which will have too much competition. Your aim is to get on page one of Google's search results which isn't easy, notwithstanding what a large amount of marketing "gurus" tell you.
Google likes web sites that are constantly updated and contain topical content. So get into the habit of writing at least a 5 hundred word article every day or so, which is keyword-rich. Use your keywords inside the first few words of your initial part and again in the closing paragraph. Depending on the length of the essay, use the phrase two times more. If you're employing advertising thru Google Adwords, this may also help Google to serve more targeted advertising to your internet site.
Then there are backlinks. These are the curse of any website owner. There's no easy method to get around building good relevant back links. Do not ever consider buying back links from a link farm, Google knows all about them and will pay no attention to them and can even penalize you for them. There are no WordPress plug-ins for building backlinks, only ones that get you backlinks thru "do follow" blogs.
Article marketing is a good way to get back links as most article directories allow you to have at least one link out to your site, so again, you will have to be prepared to submit handy and relevant articles, either straight to an article marketing site, or to many through a "hub" that will distribute your articles to several sites for you. This doesn't cost lots and could be a time-saving way of doing it.
Small internet business marketing involves plenty of other techniques we can't cover here but the above points are the most vital and cheapest for getting started.
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