Danny wants to buy a car. He knows what he needs in a car good mileage, enough room for his two kids and their dog, four-wheel drive, a good sound system. He knows what he wants in a car. The problem is finding a car that can provide him all of those things.
Where does he go?
If heâ€˜s like the average consumer today, Danny goes online to try and gain knowledge. So Danny runs a Google search for his desired car features. He enters in search terms for ´minivanâ€˜ and ´good mileageâ€˜ and ´4-wheel driveâ€˜. Immediately, heâ€˜s inundated with way more information than he can process.
There are millions of sites clamoring for attention and at least fifty different cars that could possibly give him what heâ€˜s looking for. He ends up sifting through contradicting advice, opinionated content and a lot of pretty crappy material.
Danny has no way of narrowing them down. He canâ€˜t find information telling him how the car handles, whether itâ€˜s large enough for his family, whether his dog will find the upholstery irresistible.
He doesnâ€˜t have time to sift through thousands of Tweets and Blog posts and emails and IMs and websites to find the answer to his problem. All he wants is a person, with a sincere stake in his best interest, to offer a solution: a Knowledgeable Friend.
Thankfully, Danny is in a better position now than earlier. Danny uses a site where consumers receive quick and free professionals answers to their questions: Solution-feed.com. Once Danny posts his need, the web application combs through a vast network of experts and professionals that offer an infinite willingness to provide answers to consumersâ€˜ questions. Questions are routed to the most knowledgeable experts and Professional on the topic best. Answers come back within a short period, if not few minutes.
Danny question is sent to a profession in his region who loves cars, constantly reads car
Magazines and the latest reviews, and who does a little repair work himself. He is more than willing to help. He gives Danny a couple of options to choose from, explains the pros and cons of each option, and sends Danny on his way ready to buy a car. Dannyâ€˜s probably feeling pretty good and confident at this point, and heâ€˜s an informed consumer.
Thatâ€˜s how we imagine the new Internet: an Internet that empowers people, not distract or get them lost.
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