Sony India celebrates Diwali with innovative products and attractive festive schemes
This festive season, Sony India plans to enhance its presence through innovative offerings and strong product line-up.
Enhancing its innovative product line-up, Sony India has recently launched India‘s first-ever, the biggest screen size 84†BRAVIA 4K LCD TV, the first ever Personal 3D Viewer - Head Mounted Display HMZ-T2, the first touch-screen VAIO with Windows 8, the new flagship Full-Frame ÃŽ±99 interchangeable lens camera and Cyber-shot DSC-RX100, the professional compact camera with big sensor. Building upon decades of innovation, Sony India will continue to redefine what is possible, enlarging its vision to improve the quality of life in many more ways, for many more people.
Wishing a happy and prosperous Diwali, Mr. Kenichiro Hibi, Managing Director, Sony India said, “We are pleased to announce attractive festive offers across our product categories for our esteemed customers. We expect sales revenue of Rs. 2,850 crore, during the Sep-Nov‘ 12 period from the Indian market and aspire to achieve 50% sales growth over last year‘s festive sales We have also allocated a budget of Rs. 150 crore (Sep-Nov 12) towards marketing activities for this festive season. â€
To build on the excitement, Sony has introduced an extravagant Lucky Draw for its consumers, namely, ‘This Diwali Bond with Sony‘. Sony‘s has tied-up with Sony Pictures Entertainment for the much awaited James Bond action thriller Skyfall as a part of its marketing initiative for the festive season. The James Bond franchise holds tremendous popularity and power in the Indian market, and with this association, Sony is sure to gain a higher mind share during the festive season.
On purchase of selective products from authorized dealers appointed by Sony, customers can participate in the lucky draw and can win prizes like 100 55†(140 cms) BRAVIA TVs, 200 Head Mount Display, 500 XPERIA™ Tablet and 1000 XPERIA™ Smartphones, Tipo. This offer is valid on BRAVIA Televisions, Alpha cameras, Cyber-shot cameras, Handycam video cameras, Procam video cameras, DAV & Blu-ray Home Theater Systems, Mini Hi-fi and Micro Hi-fi systems, Blu-ray players, Sony Playstations, VAIO Notebooks, XPERIA™ Tablet and XPERIA™ Smartphone, Tipo.
Sony India has also introduced new product line-up across all product categories with exciting offers for its consumers. Details are mentioned below:
BRAVIA:-
The latest line-up of BRAVIA TVs is powered with Indian picture settings that are now exclusively designed to cater to versatile demands and preferences of Indian customers for brighter displays and sharper contrast. Last year, Sony engineers personally met hundreds of Indian customers to precisely understand their preference in terms of picture quality. As a result, Sony developed Indian Picture Settings, which means the brightness and vividness in the BRAVIA TVs is in tune with the taste of the audience in India. This new BRAVIA line-up, which is already available in the market, has been very well accepted in India and Sony is witnessing robust sales since the launch.
Consumer offers: Sony has introduced an incredible bundle offer on the BRAVIA range. On purchase of any 3D BRAVIA model, customers can purchase a Sony Blu-ray (BDP-S490) player at a special price of Rs. 9,900, thereby saving Rs.10,000 on its MRP, and get a pair of 3D glass, HDMI cable and two 3D Movie titles absolutely free.
In addition to this with the purchase of BRAVIA HX925, HX850, HX750 series customers will get an assured 8 GB pen drive preloaded with exciting contents of Men in Black 3 and with the purchase of NX650, EX650/550, EX430/330, CX350 & BX450/350 series customers will get an assured 4 GB pen drive preloaded with exciting content of Skyfall Movie Trailer and Movie Video Blog.
On the purchase of any model of BRAVIA HX925, customers will get a pair of 3D glass and a Skype camera absolutely free.
Sony has introduces an incredible bundle offer on the BRAVIA range.
Marketing campaign: Sony India has a dedicated multi-media marketing campaign for its flagship product category. The campaign has been created keeping in mind the flavour and zest of the Indian festive season.
This campaign is on-air from mid October till end of November, 2012.
Cyber-Shot:-
Sony offers the widest variety of compact cameras in the High Zoom range. Sony realized that there has been significant demand for High Zoom in the compact camera segment and now boasts of a very wide product range to cater to this demand. The newly launched DSC-H100, has been designed as per the taste of Indian customers. Post customer feedback, Sony came up with this product which offers very powerful zoom of 21X in a premium design, with an attractive price point of Rs. 12,990. Not only this, Sony launched Cyber-shot DSC-WX150, which combines high zoom in a compact design, thereby offering a much more value-added product to the customers. Sony expects high sales for this particular model during the festive season.
Consumer offer: In Digital Imaging segment, customers will get free 4 GB Sony Memory card and Original Carrying case on purchase of any Cyber-shot or Alpha camera.
On purchase of Handycam, customers will get free Carrying case.
Marketing campaign: Cyber-shot will also be highly visible during the festive period. The concept of this campaign is Pocket Zoom. Customers can enjoy very high zoom in pocket-size Cyber-shot cameras.
This campaign is on-air from mid October till end of November, 2012.
VAIO:-
Sony India has a strong VAIO line-up. VAIO E14A, with unique wrap design and accent colours, VAIO T, the Ultrabook and new models of E, S & Z series. Our new-lineup promises a better user experience with useful features like Backlit keyboard which is helpful to type in dark, USB charging to charge USB devices even when the notebook
is turned off and multi-gesture touchpad which allows users to zoom and scroll with gesture on touchpad. With the latest Intel 3rd generation Core CPU, our laptops offer faster computing speed and highly improved graphics.
Consumer offer: Sony will provide free original VAIO Backpack on its recently launched ´Spark a Trend‘ campaign VAIO series. This festive offer extends across all models of Sony VAIO.
Finance offer:-
To ensure that all these offers are even lighter on the customer‘s pocket, the payment procedure is made convenient and affordable by Zero Percent Finance Offer and Zero Processing Fee. Sony is offering attractive EMI offers on Select Credit Cards as well.
For further information, please contact:
Atul Malikram
9827092823