FOR IMMEDIATE RELEASE

Press Contact:
Lisa Hanock-Jasie, [email protected], 646.764.4959

Stretch and Cover:
Cindi Rosner, VP Marketing, [email protected], 646.354.0947

STRETCH AND COVER SLIPS YOUR WORN AND TIRED-LOOKING LIVING AND DINING SPACES INTO CASUAL COMFORT WITH TIGHTER CUSTOM-FIT DESIGNS IN NATURAL FABRICS THAT COMPLEMENT YOUR LIFESTYLE

Natural Buttery Soft Faux Leathers, Suede and Chenille in Relaxing Neutral Shades Breathe Comfortable New Life into your Home Decor

Hingham, MA (September 1, 2009) Tired of your worn and ragged-looking living and dining room decor? Stretch and Cover gives new meaning to the slipcover experience, continuing to revolutionize the industry with the introduction of its innovative fall collection. Casual custom-fit styles in natural fabrics and neutral shades to complement your lifestyle boast new buttery soft faux leathers, suede and chenille fabrics. In addition to adding new custom-fitting separate seat and back cushions to provide a complete custom-made look, the collection also introduces new straight-skirt dining chair covers at a value price that help turn the dining experience into a casual yet elegant affair for family and guests.

Stretch and Cover, a leading direct-to-consumer Internet-based company serving satisfied customers in the US, UK and Europe, slips your favorite pieces sofas, loveseats, chairs and coordinating products into fashionable style. The company‘s well-renowned design and merchandising team delivers a sleek collection of custom-fit styles in casual natural fabrics including buttery soft faux leathers and suede and comfier chenille. Casual fall colors boast eye-pleasing neutral shades and bolder fashion statements in black and white. Pet, child, and spouse-friendly, the easy to care for, machine washable slipcover fabrics meet strict shrinkage, colorfastness, strength and other testing requirements for long-lasting wear.

“As our customers will tell you, Stretch and Cover provides you the best slipcover experience, bar none,” says Bert Shlensky, president. “With us ´fit, style and value‘ are not just words, they‘re what continues to set our slipcovers apart from the rest. Not only have we have raised the bar on home fashion value, we intend to keep it higher.”

Stretch and Cover‘s website (www.stretchandcover.com) is user-friendly, providing customers with the latest product information and pricing details, accompanied by photography of new and existing product offerings. The company‘s informative Buying Guide proves a handy tool for customers, guiding them step-by-step through the buying process, and friendly staff is available to answer any questions they might have about their purchase. Unlike long days spent waiting for your specially-designed order in retail outlets, you‘ll be sitting pretty in your new slipcover fashions fast, with 90% of our orders shipped 3-5 days from date of purchase.

These are not your mother‘s slipcovers. Long gone are the days of inexpensive, lightweight fabrics with a loose and sloppy-looking fit. Stretch and Cover is revolutionizing the slipcover industry, with its more fashionable and sleeker styling, and tighter custom-fits than the competition with its unique stretch constructions. They are also adapting heavier upholstery weight fabrics to provide a better look and smoother fit. All slipcovers are child, pet, and spouse-friendly, manufactured with the strictest of quality requirements that will stand the test of time.

About The Company
Stretch and Cover is a direct-to-consumer Internet based company specializing in fashionable slipcovers that offer customers true custom-fit, style, and value for their home furnishings and living needs. The company‘s slipcovers collection is available in a variety of styles and sizes for couches, sofas, chairs, seat cushions and pillows. Since 2002, the company has served online customers in the United States, United Kingdom, and Europe. It is headquartered in Hingham, MA, as a division of Evercel, Inc., a multi-industry company (OTC: EVRC). We invite you to visit us at www.stretchandcover.com. You also can find us at @stretchandcover on Twitter and Facebook. For additional product information please call 1-888-PULL-IT-ON (785-5486) or email [email protected]

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Note to Editors: High-resolution product photography is available. Whenever possible, requests for slipcover samples will be furnished to the press for reviews and stylist shoots.

Visit the publisher's website: http://www.stretchandcover.com