(12PressRelease.com) A significant amount of press was generated following Intel's purchase of the facial recognition firm drew major attention to the digital signage and digital out-of-home industries.
It seems in quest for measurement, analytics and quantitative data will become increasingly important to advertisers and marketers. This data will allow the industry to create a “common currency†that enables advertisers to evaluate their purchases in digital signage against other mediums..."Jose's views on the power of AVA.
In response to digital signage industry‘s needs, Taiwan eCAftech has been developed the state of art audience measurement—Digital Signage Viewer Counter(DSVC).DSVC is rely on accurate image processing algorithms, can detect the face automatically through high-sensitive camera. The technology can measure exactly how long a consumer looked at an advertisement running on a digital display and it will be an ideal solution in counting digital signage ad viewers.
With the innovation of the measure technology, value facial recognition and anonymous video analytics will be the future of the digital signage industry.
DSVC Demo Movie ï¼Å¡http://www.youtube.com/watch?v=OAK1mfFi3ds
About eCAFtech
www.ecaftech.com
eCAFtech has devoted itself into the research of biometric identification technology since 2005 and we integrate our unique face recognition algorithms into the development of application products. In 2010 we have the powerful Face U host that utilizes the combination of two main recognition algorithms, the Principal Component Analysis with eigenface and Linear Discriminate Analysis, to achieve the fast and accurate recognition of each individual face.
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