The purchasing public everlastingly looks to experts to see what to buy. And for real reason. Experts are paraded across TV shows, newspaper articles, radio shows, books, magazines, websites... It's clear - if you're researching a topic you look for the expert opinions!
As marketing expert Susan Friedman said in her book Riches in Niches:
"Highly visible, very successful entrepreneurs have 3 traits in common:
1. They are all considered experts in their fields.
2. They all make substantial and ongoing efforts to promote their expert identity
3. They have all achieved their position through hard work and smart marketing."
An expert has immediate trust and respect, and less competition - because people are willing to pay for the bona fide knowledge. Be THE expert on your company, and whenever a person is researching the business opportunity or products online they will bump into you. It will be inevitable. Your name will be all over.
You can:
1. Write a blog replying to questions
2. Feature products on Squidoo lenses
3. Distribute articles on article directories
4. Create an autoresponder for lead production
5. Brand your name, and become the obvious choice for prospects thinking of signing up!
Susan Friedman goes on to say:
"Every time the public tunes into the media they're hearing expert opinions. This has created the expectation of expertise. If the buying public wants an Expert: Be The Expert!
Success depends on your ability to differentiate yourself from the generalists. Rather than be a grain of sand, be the beach umbrella!"
If someone is interested in joining your business as a distributor, why should they choose you as their sponsor? Do you demonstrate the kind of expertise and accomplishments they're looking for? Can they find you using Google? Do they believe that you know everything about your business it's possible to know?
So how do you get prospects to put their trust in your abilities?
- It's nothing to do with elegant business cards
- It's not concerning how big your team is
- And it's nothing to do with your commission
It's everything to do with your felt expertise.
If you're prospect searches for network marketing secrets or your name or business opportunity in Google and they don't bump into you, your value as a business ally instantly drops. And you can bet that people are googling you! Your prospects need to find all your contact information, your mlm blog, squidoo lenses, published articles, videos, and press releases.
There are gobs of other distributors highlighting the same products and opportunity is you, so any potential recruit will only sign up with you if they assume you can help them be ahead of the game. And you can. So prove it.
The key to becoming privy to the network marketing secrets abound, and a trusted expert is to share your expertise. You need to teach information to others.
So start today!
After 7 months of defeated networking, Darren has taken directorship and guidance and is growing his network marketing business online and is one of the founding members of The Empower Network MLM Blog System . A detailed article on the Network Marketing Secrets of the gurus can be found at his blog.