Make sure your content is relevant to your keyword. If your content is not relevant, it will drive readers away. The search engines do not like it if you have irrelevant information in your article and it will cause you to be penalized. Make sure that when your potential lead types in a search term he is brought to your article.

To promote your products on a larger scale, publish your articles in an e-book. You can offer your e-book through major retailers like Amazon, and can give it away at the end of articles. E-books are steadily growing in popularity, and they're a great way to get people to read more of your articles.

The most important thing to remember when marketing your articles is that ultimately the quality of your content is what will determine your success. Offer your readers information that they will find genuinely useful. If all you are doing is trying to promote yourself or attract attention, people will end up just passing you by.

Use anchor text links in your article content to see a boost in your search engine rankings. The major engines put a lot of weight into anchor links that are coming into your site. Use these in the body of your article and in the author box. Make sure that the anchor text is still relevant to your articles to keep your readers happy.

If one has a new business or service they are offering they should use article marketing to generate publicity for what ever it is that they are offering to the consumer. This increased publicity can serve to greatly boost the amount of revenue ones can take in for their efforts.

Make sure that every article you provide is full of useful, interesting information. Remember that search engine bots may read for keywords, but people read for interest and entertainment or because they are trying to find something out! Your articles should have fresh, timely information about subjects people are interested in.

If you have a knack for writing, write articles and submit them to article sites. Doing this will not only increase your search-able content, but it will also bring in hordes of new readers to your website. Many of these sites will also pay for good submissions, so that is just an added bonus.

In conclusion, article marketing can be 100% free, if you go about it the right way. You cannot outsource your articles, backlinking or article submissions and you must use completely free directories. It is easy to work for yourself and will probably be worth it in the long run. Enjoy your financial freedom!

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